The building is included in the Tel-Aviv Municipality Preservation Plan as a ‘ Building for preservation with high restrictions’. It was purchased by White City Buildings with the goal of performing preservation work on it and restoring it to its original purpose of being a unique apartment building centrally located in the city. White City Buildings received a building permit for the preservation work and a partial addition to the rooftop.
Occupied. The preservation work was completed in the beginning of 2009
Amnon Bar-Or Architects
The building which is located on the corner of Sheinkin and Hagilboa, is one of the most architecturally significant buildings that was designed in Tel-Aviv in the international style. The three-story building is built on a ground floor with columns. The acceptable approach in the international style is not using decoration for its own sake, but only for functional elements. This approach receives a unique twist in the form of one of the building’s distinguished trademarks – a metal water nozzle.
The building was established in 1936 as a residential building and over the years some of the apartments have been converted into offices. According to records of the historical building documents, the building was designed by engineers/architects Karnovski & Markosfeld.
As stated, this building is one of most architecturally significant buildings that was designed in the international style in Tel-Aviv. Its significance stems from its complexity, quality, the rigor in which it was built and its being a distinct example of the international style that was so common in the 30’s and 40’s.
Even though building on columns wasn’t acceptable in this style, in many of the buildings that were built during this period, as well as in the Rubinsky House, part of the ground level is an open column space that’s intended to expand the sidewalk area, create shade and enable airflow.
The building is composed of 3 blocks that are connected by stairs. The height differences amongst the blocks accentuate the division into wings. The division of blocks creates interior courtyards, each one possessing a unique character. The building also has a partial basement with windows that face the English courtyards.
The differences between the ‘presentable’ facades facing the streets and the rear facades are substantial: The facades facing the streets have terraces and are “Kratzfutz”plaster covered as opposed to the rear facades that are “Shpritz” covered. All the apartments have terraces facing the rear facades. All the terraces in the building are roofed, with side walls, so in fact they’re an additional open room in the apartments.
There is a discrepancy regarding the identity of the architect that designed the building. All the existing documents in the city archive show that was the Kranovski & Marcosfeld team but in the literature that refers to the building, and also according to the testimonies of other architects’ that worked in Tel-Aviv during those years, the building is attributed to the architect Lucian Korngold.
Whereas there doesn’t exist additional information about Kranovski & Marcosfeld, the architect Lucian Korngold was a well-known figure in the architectural world thanks to his works in Brazil that received an international reputation. Korngold was born in Warsaw in 1897 and graduated the Politechnion in 1922. Between the years 1934-1936 he lived in Tel-Aviv and designed a number of buildings. There is some mystery surrounding the identity and the number of these buildings, since Korngold never signed the plans. It is assumed that he designed the building on 65 Sheinkin St, 24-26 Balfour St. and 11 Melchet St. At the end of the 30’s he returned to Warsaw, and in the 40’s he moved to Sao Paulo and became one of the most notable architects in Brazil, where he died in 1972.